Created brand marketing through interactive contests and promotions. Worked closely with business development, strategists, producers and graphic designers to assess client needs and determine the best creative strategy and execution to meet program goals. Helped launch and develop the first satellite creative team dedicated to the company’s western region including clients such as Microsoft, adidas and Clorox.
Member of the Movielink Marketing launch team responsible for the definition and ongoing development of the Movielink brand identity in addition to the information architecture and interface design of the Movielink service. Movielink was the first legal movie download service owned by Universal, MGM, Paramount, Sony and Warner Bros. Responsibilities included art directing junior designers in the creation of effective digital and print promotional materials for Movielink as well as its affiliates and co-brands.
WEB DESIGN GROUP/ZAVTONE MAGAZINE
Performed a variety of web design services for an eclectic array of clients. Oversaw graphic and information design from initiation to completion. Supervised a team of junior designers and interns. Worked collaboratively with clients to understand requirements, present design strategies, and incorporate feedback. Design projects included 2D video game graphics, 3D modeling and texture maps, animation, user interfaces, typography, logos and branding systems, illustrations and photo manipulation. Designed magazine covers and layouts for the Zavtone, the company’s print division.
BOSS GRAPHIC STUDIOS
Provided outsourced design services for Pacific Bell. Created brand identities, logos and advertisements for Pacific Bell Yellow Pages advertisers.
SAN DIEGO JEWISH ACADEMY
Created and taught a design curriculum covering drawing, painting and design for grades 1 – 9.
Photoshop, Illustrator, Quark, Image Ready, Dreamweaver, Flash, Fireworks, Director, Premiere, Bryce, HTML, Microsoft Office