Older Roles | gabijacobs

Creative Director

Responsible for Rotten Tomatoes’ overall creative strategy, user experience, and visual design across all business channels, including product, sales, editorial, and marketing.

Desktop

Led the design and maintenance efforts for Rotten Tomatoes' desktop and mobile site experiences, overseeing the introduction of new product features, multiple redesigns, and the creation of daily graphics.

Mobile

Led the design and maintenance efforts for Rotten Tomatoes' desktop and mobile site experiences, overseeing the introduction of new product features, multiple redesigns, and the creation of daily graphics.

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Senior Art Director

Led a Los Angeles creative team for a sweepstakes and digital promotions company based in Detroit. Serviced multiple West Coast clients covering everything from software to cat litter.

Subway - Get Smart

Created a co-branded Warner Brothers/Subway "Fresh Buzz" promotion for the launch of the Get Smart movie. The campaign included designing participant registration processes and three instant win games, enhancing engagement and excitement among the audience.

adidas

Designed several web experiences featuring collaborations between adidas and A-list athletes, incorporating sweepstakes and instant win games. Additionally, created custom registration landing pages, ensuring adherence to adidas brand guidelines throughout the design process.

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Senior Art Director

Designed Movielink, the first legal movie download service owned by Universal, MGM, Paramount, Sony, and Warner Bros. This innovative product, ahead of its time, allowed users to purchase, rent, and watch movies on their computers and TVs long before streaming services became mainstream.

Product Design

Partnered with the product team to create the functionality, design layout, and visual aesthetics for both the Moviielink website and the downloadable desktop movie player. Ensured a seamless and intuitive user experience across both platforms.

Product Design

Partnered with the product team to create the functionality, design layout, and visual aesthetics for both the Moviielink website and the downloadable desktop movie player. Ensured a seamless and intuitive user experience across both platforms.

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Senior Art Director

Designed NBCi’s multi-channel portal, offering search & directory, community, shopping, broadband, and entertainment, including NBC.com’s proprietary online content.

NBC Internet

Designed the NBCi portal, a comprehensive multi-channel platform owned by NBC, spanning topics from finance to entertainment. Additionally, created stand-alone websites for NBC television shows and mini-series, such as The Weakest Link, Conan, and Freaks and Geeks. Led multiple redesigns of NBC.com, ensuring a visually appealing and user-friendly online presence. 

NBC Internet

Designed the NBCi portal, a comprehensive multi-channel platform owned by NBC, spanning topics from finance to entertainment. Additionally, created stand-alone websites for NBC television shows and mini-series, such as The Weakest Link, Conan, and Freaks and Geeks. Led multiple redesigns of NBC.com, ensuring a visually appealing and user-friendly online presence. 